Adapting to Brand Transformation
Brands’ relationships with customers & prospects are evolving. From social media & influencers to increased use of 1st-party data, from customer-centric storytelling to integrated media approaches, these changes are definitive and very much a work in progress. For better and worse, publishers being media vendors is no longer enough to support lasting relationships.
Rich Sobel is helping brands rethink their customer engagement strategies and can share where, why, and how publishers fit in the mix to retain (and grow) their brand partnerships.
Raise your hand to join us for Navigator NYC on May 1 and participate in focused discussions leading to real progress and solutions