The State Of Floor Price Optimization

Jounce‘s research identifies ways in which publishers, wrappers, and SSPs modify the floor prices that are declared to DSP buyers and explains the business benefits are risks of dynamic floor price optimization. Chris Kane will provide his perspective on best practices for publishers, SSPs, and DSPs and will field questions about the second-order effects of dynamic flooring.

You won’t wanna miss it!

Check out the agenda here

Request an invitation to Navigator NYC on May 1, 2024