Base.Camp Barcelona 2024 – Agenda

BACK TO HOMEPAGE

Arrival Day – Sunday November 10

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3:00pm – 6:00pm

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Early Base●Camp Check in

Get to the hotel and swing by to get your pass, essential information and a baggy full o’ goodies.

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5:30pm – 6:00pm

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Blue Terrace

Base●Camp Newbie Opening Night Reception

For those that haven’t attended Base●Camp before, please join us a little earlier so we can welcome you properly, learn more about Base●Camp, and what to expect the next few days.

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6:00pm – 9:00pm

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Blue Terrace

Base●Camp Opening Night Reception

Nothing is quite like that first night of Base●Camp: seeing old friends and meeting new ones.

Day 1 – Monday November 11

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7:00am – 8:00am

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Lobby

Morning Run with Melissa

Start the day with a morning run led by Melissa Chapman. We’ll meet in the lobby. No pressure, Melissa is not fast. It’s a great way to kick off a jam-packed day. We will plan for around 4 miles, you can do more or less as you like.

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8:00am – 9:00am

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Syrah Restaurant

Breakfast

Most important meal of the conference?

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9:00am – 9:15am

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Bogatell

The Promise of Ad-Supported Publishing

Rob Beeler, CEO, Beeler.Tech

Let’s roll up our sleeves, address our challenges, and seek out the opportunities that exist.

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9:15am – 9:50am

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Bogatell

Navigating the Headwinds of Publishing

Will Page, Author of Pivot, Strategic Advisory, Pivotal Economics

Publishing continues to find itself drifting towards a Bermuda Triangle where three forces tug it in different directions. There’s the threat and opportunity of bundling with big tech. Then there’s the perennial risk of free news undermining consumers’ willingness to pay. Finally, there’s the DIY risk, where the publishers’ best writers opt to do it themselves on Substack. None of these forces are helpful, nor will they go away, so ignore them at your peril. Will Page, Author and Former Chief Economist at Spotify, will frame the threats and opportunities in a way that helps you think about the affect your business as they play out.

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9:50am – 10:05am

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Find Your Way to the Next Session

Get your bearings and get conversatin’!

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10:05am - 11:05am

Morning Breakouts

Collaborating So We Can Tell Our Unique Value

Mike Racic, President, Prebid.org

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Bogatell

It turns out that the more we standardize certain aspects of our tech, the more likely publishers can differentiate themselves on the things that matter to buyers. We’re going to dive into the tech with Mike Racic, President, Prebid, and make a plan forward.

Directing Direct Sold to Direct Success

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Migjorn 30

We need to make it easier to buy from us. We’ll discuss self-serve reporting and creating new products to attract new advertisers, among other things. This conversation will be focused on IO-based direct-sold business.

Telling a Different Brand Safety Story

Josh Peters,

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Nova Icaria 30

Brand Safety is about informed buying decisions. Publishers need to be a part of informing those decisions.

Keynote Deep Dive

Will Page, Author of Pivot, Strategic Advisory, Pivotal Economics

Tom Triscari, …………………… Senior Advisor, Landmark Ventures

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Mestral Boardroom 16

Let’s spend more time with Will Page. Tom Triscari, Sr. Advisor at Landmark Ventures, will join in the discussion.

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11:05am – 11:30am

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Refreshment Break

It’s the morning of day one. Your energy is only building but you know this is just the start. Caffeinate freely!

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11:30am - 12:30pm

late morning Breakouts

Short-term revenue, now

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main room - Marbella

Show me a publisher and you show me someone who wants to hear of another way to make revenue as soon as possible. Let’s find out what levers are left to pull.

Consent is the Only Thing that Matters

Shailley Singh, EVP Product and COO, IAB Tech Lab

Sorcha Dempsey, Head of Consent, News UK

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Migjorn 30

It all starts with those all important questions, “can we collect data?” and “can we serve you a relevant ad?” Let’s dive into how to navigate these issues at a global, national, and local level.

Measuring Success at Every Level

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Nova Icaria 30

Measuring Success is the first session in our new session format designed to help people find other people with the same interests and immediately start to collaborate together. What does measuring success for publishers even look like? Is it simply survival? Is it hitting quarterly revenue goals? Is it winning money away from other advertising channels? Those looking for a way to measure success in whatever form will find their peers to help work the problem.

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12:30pm – 1:30pm

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Lunch!

Food. Yum.

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1:30pm – 2:10pm

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Main Room - Marbella

The Power of Diversity: Unlocking Revenue Through Inclusion

Nikki Sehgal, General Manager, Media For All

Diversity is about how we connect as humans, and as publishers look internally, diversity within the workforce will equal greater success. Diversity will also drive revenue as we learn to connect with diverse audiences in new ways.

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2:10pm – 2:25pm

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Hustle to Your Next Session

Go! Go! Go! Talk! Talk! Talk!

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2:25pm - 3:25pm

Afternoon Breakouts

No One-Size-Fits-All Data Strategies Here

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Main Room - Marbella

We’ll organize multiple discussions across the tables in the main room based on where you want to focus your energies and with an eye on publisher size and strategy.

Humans = Revenue, not Ad Tech

Nikki Sehgal, General Manager, Media For All

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Migjorn 30

You’re not a publisher if you don’t have humans coming to your site. Seems to us that in an industry focused on technology, we can lose sight of that. Let’s talk about unlocking our relationship with our audiences and making more money along the way.

Realizing CTV’s Potential

Shailley Singh,

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Nova Icaria 30

Everyone knows CTV is the place to be, but that isn’t enough. For CTV to reach its full potential, it needs to mature.

Case Study: Publisher Collective

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Mestral Boardroom 16

More to come.

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3:25pm – 4:00pm

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Atrium

Networking is No Work For this Group

Catch up over an espresso as we power through the last part of the day.

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4:00pm – 4:40pm

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Main Room - Marbella

Publisher Collaboration

Pubs must stand together on many topics and in many ways. Let’s discuss where to have the conversations required for our future success.

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4:40pm – 5:00pm

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Main Room - Marbella

Wrapping up Day 1

Let’s make sure we captured what we need out of an amazing first day.

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6:30pm - 11:30pm

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Can Cortada Resturant

Group Dinner in the Countryside

Tonight we will travel out to the countryside to dine at Can Cortada. This authentic Catalonian manor house is decorated to preserve its historical roots, and the original home’s defence tower can still be found inside. We will start with a reception in the garden and then sit down to enjoy a quality Catalonian meal – with cuisine from the area and specialty meats from the land. After dinner, enjoy a cocktail in the lounge and dance the night away in this magical setting with many years of history. WEAR: Casual is good. Jeans, sweater maybe, layers are probably a good idea.