Base.Camp Barcelona 2024 – Agenda

Arrival Day – Sunday November 10

Early Base Camp Check in

Get to the hotel and swing by to get your pass, essential information and a baggy full o’ goodies

Day 1 – Monday November 11

Morning Run with Melissa

Start the day with a morning run led by Melissa Chapman. We’ll meet in the lobby. No pressure, Melissa is not fast. It’s a great way to kick off a jam-packed day. We will plan for around 4 miles, you can do more or less as you like.

Breakfast

Most important meal of the conference?

The Promise of Ad-Supported Publishing

Rob Beeler, CEO, Beeler.Tech

Let’s roll up our sleeves, address our challenges, and seek out the opportunities that exist.

Navigating the Headwinds of Publishing

Will Page, Author of Pivot, Strategic Advisory, Pivotal Economics

Publishing continues to find itself drifting towards a Bermuda Triangle where three forces tug it in different directions. There’s the threat and opportunity of bundling with big tech. Then there’s the perennial risk of free news undermining consumers’ willingness to pay. Finally, there’s the DIY risk, where the publishers’ best writers opt to do it themselves on Substack. None of these forces are helpful, nor will they go away, so ignore them at your peril. Will Page, Author and Former Chief Economist at Spotify, will frame the threats and opportunities in a way that helps you think about the affect your business as they play out.

Find Your Way to the Next Session

Get your bearings and get conversatin’!

Morning Breakouts

Collaborating So We Can Tell Our Unique Value

Mike Racic, President, Prebid.org

It turns out that the more we standardize certain aspects of our tech, the more likely publishers can differentiate themselves on the things that matter to buyers. We’re going to dive into the tech with Mike Racic, President, Prebid, and make a plan forward.

Directing Direct Sold to Direct Success

We need to make it easier to buy from us. We’ll discuss self-serve reporting and creating new products to attract new advertisers, among other things. This conversation will be focused on IO-based direct-sold business.

Telling a Different Brand Safety Story

Josh Peters, Global Head of Commercial Data Strategy and Programmatic Revenue and Operations, The Washington Post

Brand Safety is about informed buying decisions. Publishers need to be a part of informing those decisions.

Keynote Deep Dive

Let’s spend more time with Will Page. Tom Triscari, Sr. Advisor at Landmark Ventures, will join in the discussion.

Refreshment Break

It’s the morning of day one. Your energy is only building but you know this is just the start. Caffeinate freely!

It all starts with those all important questions, “can we collect data?” and “can we serve you a relevant ad?” Let’s dive into how to navigate these issues at a global, national, and local level.

Measuring Success at Every Level

Measuring Success is the first session in our new session format dcesigned to help people find other people with the same interests and immediately start to collaborate together. What does measuring success for publishers even look like? Is it simply survival? Is it hitting quarterly revenue goals? Is it winning money away from other advertising channels? Those looking for a way to measure success in whatever form will find their peers to help work the problem.

OPEN

Boardroom Table Room

Lunch!

Food. Yum.

The Power of Diversity: Unlocking Revenue Through Inclusion

Nikki Seghal, General Manager, Media For All

Diversity is about how we connect as humans, and as publishers look internally, diversity within the workforce will equal greater success. Diversity will also drive revenue as we learn to connect with diverse audiences in new ways.

Hustle to Your Next Session

Go! Go! Go! Talk! Talk! Talk!

Afternoon Breakouts

No One-Size-Fits-All Data Strategies Here

We’ll organize multiple discussions across the tables in the main room based on where you want to focus your energies and with an eye on publisher size and strategy.

Humans = Revenue, not Ad Tech

You’re not a publisher if you don’t have humans coming to your site. Seems to us that in an industry focused on technology, we can lose sight of that. Let’s talk about unlocking our relationship with our audiences and making more money along the way.

Realizing CTV’s Potential

Shailley Singh, EVP Product and COO, IAB Tech Lab

Everyone knows CTV is the place to be, but that isn’t enough. For CTV to reach its full potential, it needs to mature.

OPEN

Boardroom Table Room

Networking is No Work For this Group

Catch up over an espresso as we power through the last part of the day.

Publisher Collaboration

Wrapping up Day 1

Let’s make sure we captured what we need out of an amazing first day.

Group Dinner in the Countryside

Tonight we will travel out to the countryside to dine at Can Cortada. This authentic Catalonian manor house is decorated to preserve its historical roots, and the original home’s defence tower can still be found inside. We will start with a reception in the garden and then sit down to enjoy a quality Catalonian meal – with cuisine from the area and specialty meats from the land. After dinner, enjoy a cocktail in the lounge and dance the night away in this magical setting with many years of history.

Day 2 – Tuesday November 12

Breakfast of Champions

Yeah, we guess that some of you aren’t going to feel like champions Tuesday morning. Doctor’s orders are to get something in your system. Way too much great content ahead.

Every Second Counts: Kickoff of Day 2

No time to waste. Let’s get to the good stuff.

Find Your Next Session

It won’t take you fifteen minutes to move from one to another. Picking which session to go to, on the other hand, might take a minute.

The Mantis/Reach story is not only about contextual, but about publishers relationship with ad tech.

The Big (and Small) Picture for Publishers

Tom Triscari, Senior Advisor, Landmark Ventures

Programmatic Economist Tom Triscari breaks down the macro and micro scene for publishers. Tom will share some common themes of how the C-Suite thinks about profitability with everything publishers face today.

Time to Caffeinate

It was a terrible idea to try to cut down on caffeine this week. Give in and power up.

Dive deep and discuss how to make better informed decisions with the data you have at your fingertips.

Cutting Edge Cookieless

Patrick McCann, Senior Vice President, Research, Raptive

Cookieless is here already as is the innovation to use alternative solutions. Let’s discuss what is working today and will work tomorrow.

Boosting Revenue with Video

This session will start with a case study and then explore their strategic shift, the role of contextual video recommendations, and the integration of advanced AI tools to maximize video content monetization. We’ll then discuss what opportunities are available online video as a group.

Aligning Values to Monetization Strategies

Publishers succeed when their advertisers and audiences know they stand for something. So why don’t publishers make their values clear to the marketplace? Let’s discuss how to build a narrative about the kind of businesses we are, and how we can collectively build on these principles to enhance our partnerships and bring change to the industry.

Lunch

Let’s eat before we head out!

Networking Activity

Mediterranean Sail – This afternoon, step aboard our private catamaran tour in Barcelona on a floating terrace in the Mediterranean. Embark on this unforgettable experience from the marina right by our hotel – aboard our exclusive catamaran the CAT 125. Discover the beauty of Barcelona from a spot on one of the Balinese beds, and grab a drink for our sea journey. As we sail, marvel at the breathtaking skyline of the city, viewing it from a different perspective, and immerse yourself in an atmosphere of total relaxation. WEAR: Flat shoes are required, rubber soles preferred. Please bring a jacket or sweater for the late afternoon. Sunblock and sunglasses are also recommended.

Group Dinner at a Beach Club

Join us tonight at Barcelona’s #1 beach club – Carpe Diem Club. A quick walk from the hotel down to the beach and we will get a chance to experience what nightlife is all about in Barcelona! Carpe Diem is full of glamor and charm – a luxurious, sophisticated club where we will have a chance to enjoy fabulous Middle Eastern and Asian style tapas and cold drinks along with their nightly DJ. Attire: Well dressed – no sneakers or sportswear.

Day 3 – Wednesday November 13

Breakfast

You’re going to need something in your system to power through the last part of the conference and get yourself home.

Last Day is the Best Day

Try to convince Rob otherwise. Best of luck.

2025: Investment Outlook And Priorities For Advertisers

Ruben Schreurs, Chief Strategy Officer, Ebiquity PLC

Ebiquity partners with the World Federation of Advertisers on their annual spend and priorities survey for the year ahead, with coverage of most large multinational advertisers. Ruben Schreurs, Ebiquity’s Chief Strategy Officer, will present the findings of their 2025 research, representing the perspective of advertisers and highlighting key opportunities for the media owners in the room. The survey covers both quantitative financial insights and qualitative insights such as key priorities regarding sustainability, responsible media, attention measurement, and more.

Quick Stretch

Quick stretch for the last stretch.

All Eyes on the Buy (side)

Different publishers equals different approaches. Let’s take everything we’ve discussed and make a plan to go to market with a plan.

Check out (of the hotel, but not the conference)

We’re not done yet. Grab your luggage and bring it with you to the main area while you milk every minute of Base.Camp before it’s over.

One Year From Now

What do we know and what do we control?

Where Does that Leave Us?

We’ve done everything we could with the time we had together. Let’s wrap it up and send you on your way.

Lunch

Food. Yum.