Base Camp Agenda

Arrival Day – Sunday March 10

Registration

Welcome Dinner

Day 1 – Monday March 11

Morning Run with Melissa

A Melissa in motion stays in motion. Start the day with a morning run led by Melissa Chapman. We’ll meet in the lobby. No pressure, Melissa is not fast. It’s a great way to kick off a jam-packed day. We will plan for around 4 miles, you can do more or less as you like.

Breakfast

Time. To. Eat.

Let’s Change the Industry!

Rob Beeler, CEO, Beeler.Tech

Kicking off Base Camp as only Rob Beeler can.

The Big (and Small) Picture for Publishers

Tom Triscari, AdTech Economist, Lemonade Projects

Programmatic Economist Tom Triscari breaks down the macro and micro scene for publishers. Tom will share some common themes of how the C-Suite thinks about profitability with everything publishers face today.

Quick break and move to your next session

Ignore caffeine at your own peril.

Morning Breakouts

Making Direct Sold Product Easier to Buy

We need to make it easier to buy from us. We’ll discuss self-serve reporting as one example as well as creating new products to attract new advertisers. This conversation will be focused on IO-based direct-sold business.

Aligning Values to Monetization Strategies

Publishers succeed when their advertisers and audiences know they stand for something. So why don’t publishers make their values clear to the marketplace? Let’s discuss how to build a narrative about the kind of businesses we are, and how we can collectively build on these principles to enhance our partnerships and bring change to the industry.

Open Marketplace: Do we just drill deeper?

Lower CPMs. Third party cookie deprecation. Changing auction dynamics. It’s getting harder to generate revenue and yet we want to be where the buyers buy which is the open marketplace. Let’s explore how to move forward.

Coffee and Connections

Refuel and meet someone that’s going to help you make 2024 great.

Mid Morning Breakouts

Direct-Sold: Before and After Automation

Applying AI to a broken process only speeds up how quickly it breaks. For both IO-based direct-sold and programmatic direct, let’s talk about a game plan to be more efficient and where automation fits. Then let’s shift gears to discuss how to refocus your people to higher level activities.

Aligning Values to Monetization Strategies: Part II

You didn’t think 1 hour would be enough for this conversation did you?

Forecasting 2025

Change is coming in 2024, but soon your business is going to look to you to predict those changes’ impact on 2025. Yes, there is too much we don’t know. Has that ever stopped your boss from asking?

Report In

Rob Beeler, CEO, Beeler.Tech

Let’s identify action steps from the morning and adjust the agenda accordingly.

Lunch

What is Operations without Complaining?

Will Bowen, Founder, A Complaint Free World

Will Bowen is a humorous motivational speaker who talks about why people complain, the types of complaints, and how to stop complaining. It’s a perfect topic for a group heading into a year when positive leadership will be required. You’ll leave inspired, mindful of your own complaints, and motivated to approach complainers with new, simple, and practical strategies.

Quick break while we move to next session

Stand up and get outside.

Afternoon Breakouts

Building a Better Mouse Trap

Let’s discuss with the help of Mike Racic how to build a better mouse trap (aka – technical solutions for publishers to generate more revenue).

Will Bowen up close

Will will sign books and discuss in more detail his approach to move beyond complaints.

Market Trends Impact on Publishers Roundtable

Based on attendee pre-event activities, we’ll highlight what market trends are most important for us to address and discuss.

Pubs save the world

Apparently, it’s up to publishers to create a sustainable planet. Let’s get to work.

Networking Break

A breath of fresh air before the final push

Community Initiatives Pitch

Publishers and partners will present their ideas for initiatives we can collaborate on as a community in 2024.

Wrapping up Day 1

Let’s make sure we captured what we need out of an amazing first day.

A Dinner Experience to Blow. Your. Mind.

Departures from the Conference Center between 6:45 – 7:00 pm only – please be on time.

Let’s cruise to downtown Fernandina Beach for dining, drinks and exploring in this historic town! The first European visitor arrived in 1562 to this deep harbor, and the first mission was built by the Spanish shorty after in 1565. But tonight’s adventure is a brand new Amelia Island experience – Duck Pinz combines craft cocktails with….bowling! Specializing in unique and quality bourbons, they’ll offer food in their courtyards and some healthy competition playing darts, bowling, and hitting the arcade. Once your belly is full – it’s time to head out to visit the best bars in Fernandina!

Do NOT miss the Palace Saloon – serving Pirate’s Punch since 1880! Next door you’ll find the Decantery – serving up craft cocktails and premium wines via dispensing machines! Stop by the Green Turtle Tavern – Amelia’s funkiest and friendliest bar where there’s usually live music to shake things up.

The last shuttle back to the hotel leaves the parking lot behind Duck Pinz at 11:30 pm. After that you’re on your own sailor!

Day 2 – Tuesday March 12

Breakfast

Kicking off Day Two

Rob Beeler, CEO, Beeler.Tech

Despite staying out too late the night before, day 2 gets off to a high energy start.

It’s not just Tech: People are also Changing

Courtney Plotts, Ph.D. Founder, Neuroculture

From remote work to generational differences, it’s harder than ever to connect with your colleagues. To be a successful leader, you need to adapt your approach. Dr. Courtney Plotts is going to explain how to think of culture through a scientific lens so you can more effectively communicate your ideas.

Quick break while we move to the next session

Morning Breakouts

NeuroCulture Conversation Continued

Dr. Plotts will continue her mainstage conversation, answering questions and diving deeper into NeuroCulutre

Online Video Must Innovate

It’s time to make OLV take it’s place.

Data Collaboration Gets Serious in 2024

It’s time to sort through the options and know how we make publishers true data powerhouses.

Networking Break

Mid Morning Breakouts

Publisher Leadership 2024

Our voices need to be heard across the industry. Let’s focus on making that happen!

Leading Teams

With this senior crowd, there is no lack of topics that need to be discussed about leading a department or company.

Short Term Revenue Strategies

What can we do today to drive revenue today?

Publisher Benchmarking

We’re going to keep this a secret for now. Sign up to learn more.

Lunch

Offsite Activities, Time to Play!

Amelia River Golf Club | 12:00 PM – 6:00 PM *Box Lunch provided

Our signature 17th hole is a par three surrounded by water, demanding an accurate shot of the island green. The final hole ends at the edge of the Amelia River and its expansive tidal marsh.

Bring: A collared Shirt is required. Golf Club rentals are $75/set and would be at your own expense.

Dual Ecology Tour | 1:15 – 4:30 PM

Enjoy the best of both worlds! Experience the resort’s natural surroundings as you zip through the bends and curves on trails throughout the property on a Segway™ to Walker’s Landing, where you will enjoy our scenic intercostal waterway in your tandem or single kayak. Our knowledgeable naturalists will guide you through a tidal salt marsh while pointing out wildlife and landmarks on your journey. Once your kayak tour has concluded, you will hop back on your Segway to return to Amelia’s Wheels. Each tour can accommodate up to 16 riders. Bottled water is included for all guests.

BRING: Light, quick-dry clothing and shoes such as flip-flops or sandals are recommended.

Eco Bike Hike Experience | 2:00 – 5:00 PM

Join our naturalists as they lead you on an exploration on the resort’s bike paths. Visit the 3 ecosystems of a barrier island. Learn about the flora and fauna of the surrounding local area, from the sandy dunes and tidal salt marsh to the lush forest of the property. Explore the diversity of species on Amelia Island. Whether an experienced birder or a novice, Amelia’s bird species list will surely entice you. Binoculars are included during the tour.

BRING: Closed-toed shoes, a hat, and sunblock.

Pickleball Clinic & Tournament Experience | 1:15 – 4:30 PM

Enjoy a round of Pickleball, a combination of tennis, ping pong, badminton, and racquetball, on one of our 7 courts surrounded by a canopy of oak trees. It is fast-paced, easy to learn, great exercise, and fun for all ages. Participants will learn the fundamentals of the game, and then a pro will pair players up for coached Round Robin competitions – with a blend of newbies and experienced players, it’s sure to be a hoot! BRING: Exercise clothing, sneakers, and a hat are recommended!

Capture Quest Team Building Experience | 1:45 – 4:45 PM

Using a smartphone application, a decorated golf cart, and a property map, participants will solve brain teasers and complete team challenges while exploring the resort. Teams will work together to earn points by capturing photos of themselves performing tasks and relaying the answers creatively. You can imagine the surprises we’ll have and the creativity we will require from you to succeed! We’ll gather teams in the Conference Center Parking Lot, where you will be greeted by music and our emcee, who will provide rules and regulations before you take off on their hunt. The first stop is the market to load up your cooler, and off you go! Prizes are offered for 1st, 2nd, and 3rd places!

ARRR – The Best Dinner Ever (since yesterday)

Dress in your pirate attire or risk walking the plank! Departures from the Conference Center between 6:45 – 7:00 pm only – please be on time.

Day 3 – WEDNESDAY March 13

Breakfast

Nom nom.

How Does He Do it?

Rob Beeler, CEO, Beeler.Tech

Beeler kicks off Day 3.

Let’s get some Agency Perspective

Johnny Won, Global Head of MAD Tech & Ops, EssenceMediacom

EssenceMediacom is bringing dollars to the table to test Privacy Sandbox. Hear how Essence is approaching testing, working with publishers, and how testing is going.

Quick break and move to next session

Time to try to recall what you did last night.

Morning Breakouts

Privacy Sandbox Update

We’ll discuss where things stand with the Privacy Sandbox.

Buy Side Conversation continued

TBD

More Leading Teams

We can always share ideas on how to be better managers

Break and Check out of your room

You are so close.

Mid Morning Breakouts

Privacy Regulation – Part I

Specifics to be determined by attendees.

First Party, Best Party!

Let’s put our heads together to keep making first party data more and more valuable.

Late Morning Breakouts

First Party, Best Party Continued!

Let’s put our heads together to keep making first party data more and more valuable.

Privacy Regulation – Part II

Actual Action around Brand Safety

Wrap, Wrap, Wrap it Up!

We’re done, people. Go home.*

*after we discuss next steps

Lunch to stay or lunch to go