Arrival Day – Sunday March 10

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3:00pm – 6:00pm

Lobby

Registration

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6:00pm – 9:00pm

The Beach

Welcome Dinner

Day 1 – Monday March 11

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7:00am – 8:00am

Lobby

Morning Run with Melissa

A Melissa in motion stays in motion. Start the day with a morning run led by Melissa Chapman. We’ll meet in the lobby. No pressure, Melissa is not fast. It’s a great way to kick off a jam-packed day. We will plan for around 4 miles, you can do more or less as you like.

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8:00am – 8:50am

8 Flags Patio & Lawn

Breakfast

Time. To. Eat.

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9:00am – 9:10am

Amelia Ballroom 3

Let’s Change the Industry!

Rob Beeler, CEO, Beeler.Tech

Kicking off Base Camp as only Rob Beeler can.

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9:10am – 9:45am

Amelia Ballroom 3

The Big (and Small) Picture for Publishers

Tom Triscari, AdTech Economist, Lemonade Projects

Programmatic Economist Tom Triscari breaks down the macro and micro scene for publishers. Tom will share some common themes of how the C-Suite thinks about profitability with everything publishers face today.

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9:45am – 10:00am

Amelia Ballroom Foyer

Quick break and move to your next session

Ignore caffeine at your own peril.

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10:00am – 11:00am

Morning Breakouts

Making Direct Sold Product Easier to Buy

Amelia Ballroom 1

We need to make it easier to buy from us. We’ll discuss self-serve reporting as one example as well as creating new products to attract new advertisers. This conversation will be focused on IO-based direct-sold business.

Aligning Values to Monetization Strategies

Amelia Ballroom 2

Publishers succeed when their advertisers and audiences know they stand for something. So why don’t publishers make their values clear to the marketplace? Let’s discuss how to build a narrative about the kind of businesses we are, and how we can collectively build on these principles to enhance our partnerships and bring change to the industry.

Open Marketplace: Do we just drilling deeper?

Amelia Ballroom 3

Lower CPMs. Third party cookie deprecation. Changing auction dynamics. It’s getting harder to generate revenue and yet we want to be where the buyers buy which is the open marketplace. Let’s explore how to move forward.

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11:00am – 11:30am

Amelia Ballroom Foyer

Coffee and Connections

Refuel and meet someone that’s going to help you make 2024 great.

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11:30am – 12:30pm

Mid Morning Breakouts

Direct-Sold: Before and After Automation

Amelia Ballroom 1

Applying AI to a broken process only speeds up how quickly it breaks. For both IO-based direct-sold and programmatic direct, let’s talk about a game plan to be more efficient and where automation fits. Then let’s shift gears to discuss how to refocus your people to higher level activities.

Aligning Values to Monetization Strategies: Part II

Amelia Ballroom 2

You didn’t think 1 hour would be enough for this conversation did you?

Forecasting 2025

Amelia Ballroom 3

Change is coming in 2024, but soon your business is going to look to you to predict those changes’ impact on 2025. Yes, there is too much we don’t know. Has that ever stopped your boss from asking?

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12:30pm – 1:00pm

Amelia Ballroom 3

Report In

Rob Beeler, CEO, Beeler.Tech

Let’s identify action steps from the morning and adjust the agenda accordingly.

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1:00pm – 2:00pm

8 Flags Patio & Lawn

Lunch

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2:00pm – 2:45pm

Amelia Ballroom 3

What is Operations without Complaining?

Will Bowen, Co-Founder and CEO, Givebacks

Will Bowen is a humorous motivational speaker who talks about why people complain, the types of complaints, and how to stop complaining. It’s a perfect topic for a group heading into a year when positive leadership will be required. You’ll leave inspired, mindful of your own complaints, and motivated to approach complainers with new, simple, and practical strategies.

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2:45pm – 3:00pm

Amelia Ballroom Foyer

Quick break while we move to next session

Stand up and get outside.

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3:00pm – 3:45pm

Afternoon Breakouts

Building a Better Mouse Trap

Amelia Ballroom 1

Let’s discuss with the help of Mike Racic how to build a better mouse trap (aka – technical solutions for publishers to generate more revenue).

Will Bowen up close

Sapelo

Will will sign books and discuss in more detail his approach to move beyond complaints.

Market Trends Impact on Publishers Roundtable

Amelia Ballroom 3

Based on attendee pre-event activities, we’ll highlight what market trends are most important for us to address and discuss.

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3:45pm – 4:15pm

Amelia Ballroom Foyer

Networking Break

A breath of fresh air before the final push

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4:15pm – 5:15pm

Amelia Ballroom 3

Community Initiatives Pitch

Publishers and partners will present their ideas for initiatives we can collaborate on as a community in 2024.

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5:15pm – 5:30pm

Amelia Ballroom 3

Wrapping up Day 1

Let’s make sure we captured what we need out of an amazing first day.

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6:45pm – 11:45pm

Duck Pinz, Fernandina Beach

A Dinner Experience to Blow. Your. Mind.

Departures from the Conference Center between 6:45 – 7:00 pm only – please be on time.

Let’s cruise to downtown Fernandina Beach for dining, drinks and exploring in this historic town! The first European visitor arrived in 1562 to this deep harbor, and the first mission was built by the Spanish shorty after in 1565.  But tonight’s adventure is a brand new Amelia Island experience – Duck Pinz combines craft cocktails with….bowling! Specializing in unique and quality bourbons, they’ll offer food in their courtyards and some healthy competition playing darts, bowling, and hitting the arcade. Once your belly is full – it’s time to head out to visit the best bars in Fernandina!

Do NOT miss the Palace Saloon – serving Pirate’s Punch since 1880! Next door you’ll find the Decantery – serving up craft cocktails and premium wines via dispensing machines!  Stop by the Green Turtle Tavern – Amelia’s funkiest and friendliest bar where there’s usually live music to shake things up.

The last shuttle back to the hotel leaves the parking lot behind Duck Pinz at 11:30 pm.  After that you’re on your own sailor!

 

Day 2 – Tuesday March 12

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8:00am – 8:50am

8 Flags Patio & Lawn

Breakfast

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9:00am – 9:10am

Amelia Ballroom 3

Kicking off Day Two

Rob Beeler, CEO, Beeler.Tech

Despite staying out too late the night before, day 2 gets off to a high energy start.

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9:10am – 9:45am

Amelia Ballroom 3

It’s not just Tech: People are also Changing

Courtney Plotts, Ph.D. Founder, Neuroculture

From remote work to generational differences, it’s harder than ever to connect with your colleagues. To be a successful leader, you need to adapt your approach. Dr. Courtney Plotts is going to explain how to think of culture through a scientific lens so you can more effectively communicate your ideas.

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9:45am – 10:00am

Amelia Ballroom Foyer

Quick break while we move to the next session

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10:00am – 10:45am

Morning Breakouts

NeuroCulture Conversation Continued

Amelia Ballroom 2

Dr. Plotts will continue her mainstage conversation, answering questions and diving deeper into NeuroCulutre

Online Video Must Innovate

Sapelo

It’s time to make OLV take it’s place.

Data Collaboration Gets Serious in 2024

Amelia Ballroom 3

It’s time to sort through the options and know how we make publishers true data powerhouses.

Publisher Benchmarking

Amelia Ballroom 3

We’re going to keep this a secret for now. Sign up to learn more.

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10:45am – 11:15am

Amelia Ballroom Foyer

Networking Break

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11:15am – 12:00pm

Mid Morning Breakouts

Publisher Leadership 2024

Amelia Ballroom 1

Our voices need to be heard across the industry. Let’s focus on making that happen!

Leading Teams

Amelia Ballroom 2

With this senior crowd, there is no lack of topics that need to be discussed about leading a department or company.

Short Term Revenue Strategies

Amelia Ballroom 3

What can we do today to drive revenue today?

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12:00pm – 1:00pm

8 Flags Patio & Lawn

Lunch

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12:00pm – 6:00pm

Offsite Activities, Time to Play!

Amelia River Golf Club 12:00 PM – 6:00 PM *Box Lunch provided

Departs from the Conference Center Lobby. See your Activity sign-up for details.

Our signature 17th hole is a par three surrounded by water, demanding an accurate shot of the island green. The final hole ends at the edge of the Amelia River and its expansive tidal marsh.

Bring: A collared Shirt is required. Golf Club rentals are $75/set and would be at your own expense.

Dual Ecology Tour | 1:15 – 4:30 PM

Departs from the Conference Center Lobby. See your Activity sign-up for details.

Enjoy the best of both worlds! Experience the resort’s natural surroundings as you zip through the bends and curves on trails throughout the property on a Segway™ to Walker’s Landing, where you will enjoy our scenic intercostal waterway in your tandem or single kayak. Our knowledgeable naturalists will guide you through a tidal salt marsh while pointing out wildlife and landmarks on your journey. Once your kayak tour has concluded, you will hop back on your Segway to return to Amelia’s Wheels. Each tour can accommodate up to 16 riders. Bottled water is included for all guests. 

BRING: Light, quick-dry clothing and shoes such as flip-flops or sandals are recommended.

Eco Bike Hike Experience | 2:00 – 5:00 PM

Departs from the Conference Center Lobby. See your Activity sign-up for details.

Join our naturalists as they lead you on an exploration on the resort’s bike paths. Visit the 3 ecosystems of a barrier island. Learn about the flora and fauna of the surrounding local area, from the sandy dunes and tidal salt marsh to the lush forest of the property. Explore the diversity of species on Amelia Island. Whether an experienced birder or a novice, Amelia’s bird species list will surely entice you. Binoculars are included during the tour. 

BRING: Closed-toed shoes, a hat, and sunblock.

Pickleball Clinic & Tournament Experience | 1:15 – 4:30 PM

Departs from the Conference Center Lobby. See your Activity sign-up for details.

Enjoy a round of Pickleball, a combination of tennis, ping pong, badminton, and racquetball, on one of our 7 courts surrounded by a canopy of oak trees. It is fast-paced, easy to learn, great exercise, and fun for all ages.  Participants will learn the fundamentals of the game, and then a pro will pair players up for coached Round Robin competitions – with a blend of newbies and experienced players, it’s sure to be a hoot! BRING: Exercise clothing, sneakers, and a hat are recommended!

Capture Quest Team Building Experience | 1:45 – 4:45 PM

Departs from the Conference Center Lobby. See your Activity sign-up for details.

Using a smartphone application, a decorated golf cart, and a property map, participants will solve brain teasers and complete team challenges while exploring the resort. Teams will work together to earn points by capturing photos of themselves performing tasks and relaying the answers creatively. You can imagine the surprises we’ll have and the creativity we will require from you to succeed! We’ll gather teams in the Conference Center Parking Lot, where you will be greeted by music and our emcee, who will provide rules and regulations before you take off on their hunt. The first stop is the market to load up your cooler, and off you go! Prizes are offered for 1st, 2nd, and 3rd places! 

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6:30pm – 10:30pm

Walkers Landing

ARRR – The Best Dinner Ever (since yesterday)

Dress in your pirate attire or risk walking the plank! Departures from the Conference Center between 6:45 – 7:00 pm only – please be on time.

Day 3 – WEDNESDAY March 13

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8:00am – 8:50am

8 Flags Patio & Lawn

Breakfast

Nom nom.

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9:00am – 9:10am

Amelia Ballroom 3

How Does He Do it?

Rob Beeler, CEO, Beeler.Tech

Beeler kicks off Day 3.

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9:10am – 9:45am

Amelia Ballroom 3

Let’s get some Agency Perspective

Session description to be announced.

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9:45am – 10:00am

Amelia Ballroom Foyer

Quick break and move to next session

Time to try to recall what you did last night.

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10:00am – 10:45am

Morning Breakouts

Privacy Sandbox Update

Amelia Ballroom 3

We’ll discuss where things stand with the Privacy Sandbox.

Buy Side Conversation continued

Amelia Ballroom 1

TBD

More Leading Teams

Amelia Ballroom 2

We can always share ideas on how to be better managers

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10:45am – 11:15am

Amelia Ballroom Foyer

Break and Check out of your room

You are so close.

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11:15am – 12:00pm

Mid Morning Breakouts

Pubs Save The World

Amelia Ballroom 2

Apparently, it’s up to publishers to create a sustainable planet. Let’s get to work.

Privacy Regulation – Part I

Amelia Ballroom 1

Specifics to be determined by attendees.

First Party, Best Party!

Amelia Ballroom 3

Let’s put our heads together to keep making first party data more and more valuable.

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12:05pm – 12:50pm

Late Morning Breakouts

First Party, Best Party Continued!

Amelia Ballroom 3

Let’s put our heads together to keep making first party data more and more valuable.

Privacy Regulation – Part II

Amelia Ballroom 1

Actual Action around Brand Safety

Amelia Ballroom 2

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12:50pm – 1:00pm

Amelia Ballroom 3

Wrap, Wrap, Wrap it Up!

We’re done, people. Go home.*

*after we discuss next steps

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1:00pm – 2:00pm

8 Flags Patio & Lawn

Lunch to stay or lunch to go