Agenda
8:00am – 9:00am
Registration and Breakfast
9:00am – 9:10am
Welcome Remarks
9:10am – 9:40am
Relationships will Define the Future of Publishing
Publishers can’t out-tech big tech, and we can’t scale the walls of the walled gardens. However, publishers can build stronger relationships with their audiences and with buyers. Focusing on this strategy will set the course for publishing for years to come.
CATH WALLER
MD, Advertising, Immediate Media Co
9:40am – 10:30am
Table Talks: Balancing Audiences and Advertising
Small group-focused discussions on related topics as determined by attendees. Each table will be responsible for coming to a consensus about action steps publishers need to take around specific issues. Everyone attending will have an opportunity to contribute to multiple discussions.
The first set of table talks will be centered around how to find the balance between serving our audiences and serving our advertisers. We’ll survey the group to see what angle you want to cover: first-party data, consent, understanding consumers, managing operations, and publishers are brands.
10:30am – 11:00am
Morning Refreshment Break
11:00pm – 11:30pm
Good media planners need good media and vice versa
Buyers and sellers need to work toward a common goal in online advertising– but they’re not. One side is not at fault: both must align to serve advertisers better. At Navigator London, Pete Robins, Founder, Project5 will join us to share his ideas about how the buy and sell side can work better together.
PETE ROBINS
Founder, Project5
11:30pm – 12:00pm
Moving forward with Brand Safety and Independent Journalism
Quality journalism is imperative within a stable society, but advertisers’ reluctance to align with certain provocative news can undermine the very businesses that create this critical foundation. For advertisers, the “return on integrity” that results from placing ad dollars against independent journalism news could be profound. We will explore how trusted publishers are providing transparent, brand-safe environments and how agencies and clients can support first-rate news gathering that serves the greater good.
PREYA SHAH
Head of Digital Sales EMEA & JAPAC, Thomson Reuters
Ritu Lakhanpal
Managing Partner, McCann World Group
Jasmin Kaur
Global Managing Partner,
Havas Media Network, London
12:00pm – 12:40pm
Table Talks: Working Better with Buyers and Ad Tech
Small group-focused discussions on related topics as determined by attendees. Each table will be responsible for coming to a consensus about action steps publishers need to take around specific issues. Everyone attending will have an opportunity to contribute to multiple discussions.
The second set of table talks will be centered around working better with buyers and ad tech. Talks will include direct sold, SPO, the buy-side perspective, and privacy sandbox.
12:40pm – 1:10pm
Preparing for the Cookieless Future
With a cookieless future on the horizon publishers are adapting their businesses to prepare, looking to align their strategies to the changing landscape of digital media transactions. In this session Rob and Hanne will discuss the Now and Next for Privacy Sandbox and insights from the advertising ecosystem, with time for Q&A at the end.
HANNE TUOMISTO-INCH
Director of Privacy Sandbox Partnerships EMEA, Google Chrome
1:10pm – 2:10pm
Lunch
2:10pm – 2:30pm
Morning Recap
2:30pm – 3:00pm
Rewarding Good Behaviour
Digital advertising was built upon the use of data for ad targeting and little concern for user privacy. That era is coming to a close and yet we need to deliver relevant ads to relevant people for use to be an advertising-driven industry. Jamie Bernard, CEO of Compliant, will share the way out of the maze of what comes next. The route to monetization will be publishers that can win through data and compliance.
Jamie Barnard
CEO, Compliant
3:00pm – 3:30pm
Afternoon Refreshment Break
3:30pm – 4:10pm
Table Talks: Navigating the Future
Small group-focused discussions on related topics as determined by attendees. Each table will be responsible for coming to a consensus about action steps publishers need to take around specific issues. Everyone attending will have an opportunity to contribute to multiple discussions.
The third set of table talks will be centered around topics focused on the future of publishing. Talks will include Short-Term Revenue Opportunities, CTV, Forecasting 2025 – from a Strategic and Tactical Perspective, and The Impact of AI.
4:10pm – 4:30pm
What’s Your Reason for Existing?
Considering the existential threats publishers face, it’s time to do some soul-searching and decide what you stand for as publishers. Being made for advertising and simply plugging in demand is not a viable long-term strategy. Rob Webster, Chief Strategy Officer of Kindred, is known for his honest take on digital advertising. When he says it’s time to lean in to insure your future, it’s time to take note.
ROB WEBSTER
Chief Strategy Officer, Kindred
4:30pm – 5:00pm
Taking Action
Rob Beeler will lead a full group session on where to take the discussions of the day to make sure progress is made.